Customers
Customer Case Studies
Act-On customer success stories cover the gamut from startups to small marketing teams in mid-market companies and all
the way to results-oriented groups within large enterprises.
The ways in which they use the Act-On platform to achieve their marketing objectives vary widely. Some are very focused on
webinars while others are focused on decentralizing marketing and enabling their field teams to run their own campaigns.
Others are very dependent on Act-On web-to-lead forms and automated drip marketing programs. The one common thread has been
their loyalty to and deep appreciation of the Act-On platform.
Here are some of their stories:
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Most people think automating marketing is a balance between tactical and strategic. In our experience implementing tactical tools that can also be used
in long-term strategy is vastly superior to struggling with difficult-to-implement, bloated systems. Act-On allows us to immediately start our tactical
campaigns and then grow into more strategic features over time. We highly recommend Act-On.
SwiftKnowledge's small marketing team uses Act-On to power sophisticated campaigns and gets big-company results, making them appear a lot bigger than they actually are.
Drillinginfo uses Act-On to gather and analyze marketing data from all touch points, and is seeing a 3x increase in
closed sales from email campaigns.
First Insight Corporation is seeing dramatic improvements in marketing process efficiency and bottom line results after
switching to Act-On.
Act-On has enabled Progressive to expand its frequency of online events from 9 events over the course of 12 months to hosting 9
separate events on a single day.
BreakingPoint has positioned Act-On perfectly between its CRM system, website and webinar platform, thereby integrating all its
marketing channels and providing real-time visibility for sales.
HA Advantage's seasoned marketing team, while short on resources, was certainly not short on vision or ideas. See how they zoomed
from "0 to 60" using the Act-On Marketing Platform.
Act-On allows us to better qualify the leads that come in. We determine the quality of a lead based upon how many actions they take, and with Act-On we
have a very good picture of those actions. Better follow-up,
because of better data about a lead, is helping us close more sales.
We looked at other marketing automation systems and I felt they were too complicated; I wanted to keep it simple so we could get up and running quickly.
The beauty of Act-On is that it is simple to use without sacrificing breadth and depth of functionality.
Voices.com hears the sounds of marketing success to the tune of an 84% email open rate and a 40% click through rate by using Act-On's Integrated Marketing Platform. And that's only the introduction.
RME has experienced a 49% increase in Monthly Lead Flow and a 68% decrease in Cost per Lead by using Act-On to deliver sharp insights into their prospects with real-time lead behavioral analysis and really easy list management. See how Act-On could deliver the same for your marketing organization.
CheapSally helps you find the best bargains across all your favorite websites and on-line stores. They found the best solution for their on-line marketing needs by coming to Act-On.
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